Manhattan Strip Clubs: Hermes Opens First Men’s Store
Hermes has long offered a made-to-measure program at its flagship store in New York, but the facility was small. “We offered it across the street, but we really hadn’t planned for it,” says Chavez. “We took an existing fitting room and transformed it into a made-to measure room. It worked and we were surprised at how much business we were doing out of this little makeshift space. But when this opportunity surfaced, we knew immediately that the fourth floor would become a made-for-measure salon. I think our customers are going to be thrilled.”
The 2,450 square foot boutique is the first in the world that Hermès has dedicated to men. The classic brownstone was redesigned by RDAI, the Parisian architectural agency founded by Rena Dumas, and features an interior that is new and contemporary yet borrows from the decorative vocabularies of the traditional tailor’s shop and gentlemen’s club. Details from the original Hermès store at 24 Faubourg Saint-Honoré are revealed and reworked and paired with the store’s streamlined architecture to offer a space that is both elegant and simple.