Manhattan Adult Entertainment: Walmart buys into Vudu
Walmart attempted to take down Netflix in 2003 when it launched a competing DVD-by-mail rental service. But Walmart abandoned the venture in 2005 and started directing customers to Netflix, conceding that the company was “the pioneer in online movie rentals.” At the time, Walmart said it would focus on growing its online movie sales. Buying Vudu will enable it to do so on a whole new level.
Aiding Walmart’s effort: Vudu has deals with nearly all of the major studios and indie film distributors, which has enabled it to offer users a catalog of 16,000 titles, including many in high definition. Vudu also has offered sexually explicit programming through the Adult Video Network, which produces the annual Adult Entertainment Expo in Las Vegas. That is likely to end with ownership by Walmart, known for its conservative business practices.
See the full article from “Variety”