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And, of course, when an event like a booze ban sends more people than usual to liquor stores, it’s nice to be the brand with your name in the paper.
“It got folks talking [about the brand], and that’s what you need,” Mr. Silver said. When pressed, he said the company likely sold more vodka as a result of the ban, but added that he didn’t have sales figures yet.
Whatever the returns, it’s unlikely this will be the last stunt of its type from Mr. Silver.
In 2008, he made headlines by telling anyone who would listen that his flagship brand, Georgi vodka, was in talks to put pictures of Eliot Spitzer’s call girl Ashley Dupree’s rear end on ads on New York City buses and taxis. And, just last Thanksgiving, he tried to gin up controversy with Mothers Against Drunk Driving over a turkey-soaked-in-vodka recipe.

See the full article from “AdAge.com”